The University of Colorado has a Deion Sanders-backed NIL collective: Know 5 things  

Name, image, and likeness are evolving all the time, and the University of Colorado is keeping up. As the Buffaloes prepare to join the Big 12, a new NIL collective for Colorado athletics,   

the 5430 Alliance, was created on Tuesday. It sponsors over 350 student-athletes across 15 collegiate sports and combines the Buffs' NIL activities into a one body.  

According to a press release, the move unites the Buffs4Life NIL Collective with the 5430 Foundation, "bringing all of the university's NIL opportunities into one streamlined organization."  

"NIL is a critical component of our athletics programs as we support our student-athletes and compete for national championships," Colorado athletic director Rick George stated in the press release.   

"5430 Alliance brings in a new chapter of NIL at Colorado, allowing all of our fans and alumni to support our student-athletes through a single platform. We invite all Buffs fans to support the 5430 Alliance."  

George wants Colorado to compete for national titles, which is currently unfeasible without a committed NIL collective.Blueprint Sports,  

which manages the collectives of a few of Division I programs, will handle the Buffs' day-to-day operations. Rob Sine,  

the company's CEO, hopes to raise $8 million for Colorado's football budget by 2024, but that is only the beginning.  

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